SHOOT: kaboom Signs erik moe

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Director / writer Erik Moe, whose experience spans the ad agency and production house sides of the business, has joined the roster of kaboom productions. The signing comes as the director, known primarily for live action projects, is in the midst of developing an animated series with Leynete Cariapa (executive producer, HBO's Life and Times of Tim). The show is based on Moe's semi-autobiographical illustrated novel "Tales of a Young Urban Failure" (Chronicle Books). This project is being run through Stryker+Duke, a company Moe continues to maintain for entertainment projects. Prior to coming aboard kaboom, Moe had created and directed commercials via Stryker+Duke. In past years, Moe was repped by such production houses as Villains and @radical.media. Among his directorial credits are spots for such brands as KFC, T-Mobile and Audi.

As for the alluded to agency experience, he most recently served as co-executive creative director at DDB LA from 2009-'12. Earlier in his career, he was a creative director/copywriter at TBWA\Chiat\Day, Los Angeles, working on such accounts as PlayStation and Energizer. Previously he served as a writer at Goodby, Silverstein & Partners, San Francisco, for clients that included Bud Ice, Budweiser, Norwegian Cruise Line, Pizza Hut, Sega and Chevy's Fresh Mex. Moe gravitated to kaboom in part based on his long friendship with the production company's founder/executive producer Lauren Schwartz. The two first met when both were working at Foote, Cone & Belding, San Francisco.

Moe has also been active in long-form, writing for Studios USA, Paramount Television, Universal Television, Brillstein Grey Entertainment, Comedy Central and Lorne Michaels' Broadway Video. He has had four comedy pilots produced. Moe has also written four feature film scripts--one of which he produced and co-directed called No Sleep 'til Madison, inspired by his hometown and winner of the Sundance Channel Emerging Filmmaker Award. His short film, Young Artie Feldman, premiered at the Tribeca Film Festival and was featured at the American Film Institute and the LACMA Young Directors Night. It received numerous accolades including Grand Jury prize from the AOL/Moviefone online film festival.

Schwartz cited Moe's talent for narrative comedy, his comfort level with :30 and long-form fare, and his writing chops which can bring an extra dimension to projects. She added that since Moe has worked at a senior level at ad agencies, "he has a huge 'get it' factor."