SHOOT: kaboom signs tobin sanson

Director tobin sanson has come aboard the roster of kaboom productions, marking his first representation by a national production company. He’s already wrapped his first project with kaboom--a campaign for lifestyle brand Everlane.

sanson’s storytelling spans collaborations with such clients as Clif Bar, Camelback, Cole Haan, Mountain Hardware, Huckberry and Hanah. He was also part of the creative team that lensed the “Walk On Water” music video for the band :30 Seconds to Mars. 

“tobin’s work embodies a blend of candid humanity in intensely striking environments. You feel immersed in the moment,” said kaboom EP/founder lauren schwartz. “Furthermore, he is an enthusiastic partner in the process that begins well before filming, bringing a deep understanding of how brands need to connect to audiences.”

sanson is a director, cinematographer, photographer and storyteller, serving as a creative resource--whether extending the narrative from film to print for a complete campaign, to harnessing his editing and DP talents to support a project’s distinct needs.

Born in the mountains of Colorado, sanson was raised to appreciate the majesty of the natural world. This never-ending source of inspiration compels him to create stories driven by the rawness and authenticity the natural world demands. Early skate and surf films, and a love of the wild, led sanson to work for brands, both as an in-house creative and helming brand films as an independent director.