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Director James Lovick combines his dual talent for table top and performance - in this case, the tail wagging type - to deliver an appealing and uptempo campaign for the delicious science of pet food brand Nom Nom. James then edited the spots at his home studio in the UK, applying his director’s perspective to honing the narrative for an edit that pops. If you watched the NBA playoff series you have likely seen the spots many times.
James is an award-winning commercial & content director with a passion for telling authentic and cinematic stories. With a focus on real people and real food his crafted documentary approach humanizes brands, beautifully capturing intimate and genuine moments to connect brands to their audiences. James has worked with a wide range of brands, including films for Volvo, McLaren, Bentley, Indeed, Microsoft, Facebook, Brittany Ferries, Kenwood, Baileys, Dorset Cereals, WWF and Charles Schwab.
In 2017 he was shortlisted for a Shots Young Director Award in Cannes, for his film 'Why This Road?' for Charles Schwab and won an Evcom Silver Screen award for Cinematography on his series of films for Dorset Cereals.
Director James Lovick combines his dual talent for table top and performance - in this case, the tail wagging type - to deliver an appealing and uptempo campaign for the delicious science of pet food brand Nom Nom. James then edited the spots at his home studio in the UK, applying his director’s perspective to honing the narrative for an edit that pops. If you watched the NBA playoff series you have likely seen the spots many times.
