Waterpik’s new campaign, directed by kaboom’s Jordan Brady, features obsessed water flossers

"The whole team at 31,000ft really knows how to infuse laughs into a strong message. Partner/Creative Director Kristina Blake and I are kindred comedic spirits - we like to lean into the absurdity of the situation,” explains Brady. “As for Waterpik, I've been an evangelist for the famous oral irrigator for decades! What a treat to help spread the word."

Read all about it here!

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Lauren Schwartz