A just-released project produced by kaboom is a rousing call to move for Bay area-based Clif Bar. Shot just as San Francisco was opening up, kaboom Head of Production Steve Sills was tasked with orchestrating this shoot after shelter in place was lifted.
The nimble and safe production leveraged a wide variety of SF locations thanks to the close collaboration with SF Recreation and Parks, the National Park Service, and the SF Film Commission, all eager to support the re-emergence of production with safety protocols in place. Areas that were closed off to cars to allow SF’s citizens more ample outdoor space, also provided vehicle free filming opportunities – as long as the crew of three and actors remained six feet apart from each other and thirty feet from the public.
The actors in the spot were cast with a variety of fitness, and experience levels to reflect a general populous eager to stay active even when pandemic restrictions apply. Among the featured talent, L. Renee Blount AKA @urbanclimbr was recently featured in Outdoor Magazine. The article notes whether it's running, cycling, resistance, yoga – it doesn’t matter how, when, or why you start… just that you just keep going.
“Everything came together with immense cooperation and the kindness and enthusiasm from everyone involved,” says Sills. “It’s great to be a part of a project that encourages folks to get outside and “Just Keep Going” — not only was that the title of the Clif Bar spot, but is also resonated with those of us behind the scenes actively coming together to get back to doing what we love.”