SHOOT: kaboom signs tobin sanson

Director tobin sanson has come aboard the roster of kaboom productions, marking his first representation by a national production company. He’s already wrapped his first project with kaboom--a campaign for lifestyle brand Everlane.

sanson’s storytelling spans collaborations with such clients as Clif Bar, Camelback, Cole Haan, Mountain Hardware, Huckberry and Hanah. He was also part of the creative team that lensed the “Walk On Water” music video for the band :30 Seconds to Mars. 

“tobin’s work embodies a blend of candid humanity in intensely striking environments. You feel immersed in the moment,” said kaboom EP/founder lauren schwartz. “Furthermore, he is an enthusiastic partner in the process that begins well before filming, bringing a deep understanding of how brands need to connect to audiences.”

sanson is a director, cinematographer, photographer and storyteller, serving as a creative resource--whether extending the narrative from film to print for a complete campaign, to harnessing his editing and DP talents to support a project’s distinct needs.

Born in the mountains of Colorado, sanson was raised to appreciate the majesty of the natural world. This never-ending source of inspiration compels him to create stories driven by the rawness and authenticity the natural world demands. Early skate and surf films, and a love of the wild, led sanson to work for brands, both as an in-house creative and helming brand films as an independent director.

Reversing Roe: Behind the Scenes on Netflix’s Abortion Rights Documentary

Directors Ricki Stern and Annie Sundberg - repped for ads by kaboom as ricki+annie - on diving into a contentious issue

  Reversing Roe is a new documentary feature directed by Ricki Stern and Annie Sundberg (represented for advertising projects via kaboom as ricki+annie). The film exposes a decades long political campaign to overturn Roe v. Wade, a 1973 landmark decision in the US surrounding laws that criminalised or restricted access to abortions, using interviews with abortion rights supporters and opponents. We spoke with the directing duo about the film, which is now available on Netflix.

Reversing Roe is a new documentary feature directed by Ricki Stern and Annie Sundberg (represented for advertising projects via kaboom as ricki+annie). The film exposes a decades long political campaign to overturn Roe v. Wade, a 1973 landmark decision in the US surrounding laws that criminalised or restricted access to abortions, using interviews with abortion rights supporters and opponents. We spoke with the directing duo about the film, which is now available on Netflix.

LBB> How did Reversing Roe originate?

Annie> The film was originally developed by Lincoln Square Productions (a division of ABC) as an historic examination – think ‘Eyes On The Prize’ approach - of reproductive rights in America. We first started to talk about this project on Election Day, 2016, and we all felt like, okay, let’s take our time and figure out just how we want to tell this story. When Trump won the presidency, the whole project took on a new urgency. Eva Longoria came on board as an executive producer, and championed the project, which was sold to Netflix. We started shooting at the inauguration in 2017.

LBB> What was your approach to the film?

Annie> The film begins with a look at the realities and the culture in America around abortion before the wide-reaching decision of Roe v. Wade. At the time, there was growing concern and awareness of illegal abortion and the rates of women who were suffering as a result; abortion was considered by many to be a public health issue, not a political one, and the earliest waves of reform actually came from Republicans who were following the lead of physicians who were seeing a real crisis in ER wards across the nation – and these doctors were for the most part white and male. There were calls in various states to liberalise abortion laws to allow women to seek legal and safe care, and Gov. Ronald Reagan was the first to sign a liberalised abortion bill in California. Following the 1973 Roe v Wade decision, there was tremendous ideological pushback that placed reproductive rights as a central election issue and changed the political landscape of America. 


Ricki> In the film, we follow a number of central figures in the debate on reproductive rights, those who self-identify as ‘pro-life’ and others who consider themselves ‘pro-choice’. No one is ‘pro-abortion’ -- our goal was to have frank discussions about the various aspects of reproductive rights, and the fallout from a landmark decision that ultimately helped to transform the Republican Party. 

LBB> How did Justice Kennedy’s retirement impact the film?

Ricki> We’d locked picture when the announcement was made. It was quickly agreed by everyone involved, and at the encouragement of Netflix, that we revisit the film’s ending. It now includes the potential appointment of Brett Kavanaugh, and a look at how a conservative Supreme Court could impact, among other major issues, reproductive rights legislation.  


LBB> How do you know when a project is right for you?

Ricki> Our films tend to be character and story driven, so in many ways this was both a departure and an opportunity to explore an issue with historic context and differing perspectives. We generally embrace projects that are either very timely or timeless with stories that we perceive as vital.  

Annie> It’s hard to have constructive dialogue when people are so polarised around abortion; however we hope this film sparks conversation about its politicisation and what’s at issue in the coming election and beyond. Since the film is being released before the midterm elections, we also hope it activates people to vote. Currently, turn out for American elections is abysmal. If more people are engaged in the election process, the legislative results will be more truly reflect what constituents want. Axios released a big poll this week that shows 71% of respondents want Roe to remain intact.  Let’s make sure our legislatures echo that.   

Reversing Roe, The New Feature Documentary by Ricki Stern and Annie Sundberg (kaboom’s ricki+annie)

Reversing Roe is a new documentary feature directed by Ricki Stern and Annie Sundberg (represented for advertising projects via kaboom as ricki+annie). The film exposes a decades long political campaign to overturn Roe v. Wade using interviews with abortion rights supporters and opponents. We spoke with the directing duo about the film, which is now available on Netflix.

How did Reversing Roe originate?

Annie: The film was originally developed by Lincoln Square Productions (a division of ABC) as an historic examination – think “Eyes On The Prize” approach - of reproductive rights in America.   We first started to talk about this project on Election Day, 2016, and we all felt like, okay, let’s take our time and figure out just how we want to tell this story.  When Trump won the presidency, the whole project took on a new urgency. Eva Longoria came on board as an Executive Producer, and championed the project, which was sold to Netflix.  We started shooting at the inauguration in 2017.

What was your approach to the film?

Annie: The film begins with a look at the realities and the culture in America around abortion before the wide-reaching decision of Roe v. Wade. At the time, there was growing concern and awareness of illegal abortion and the rates of women who were suffering as a result; abortion was considered by many to be a public health issue, not a political one, and the earliest waves of reform actually came from Republicans who were following the lead of physicians who were seeing a real crisis in ER wards across the nation – and these doctors were for the most part white and male.  There were calls in various states to liberalize abortion laws to allow women to seek legal and safe care, and Gov. Ronald Reagan was the first to sign a liberalized abortion bill in California.  Following the 1973 Roe v Wade decision, there was tremendous ideological pushback that placed reproductive rights as a central election issue and changed the political landscape of America. 

Ricki: In the film, we follow a number of central figures in the debate on reproductive rights, those who self-identify as “pro-life” and others who consider themselves ‘pro-choice.”  No one is “pro-abortion” -- our goal was to have frank discussions about the various aspects of reproductive rights, and the fallout from a landmark decision that ultimately helped to transform the Republican Party. 

How did Justice Kennedy’s retirement impact the film?

Ricki: We’d locked picture when the announcement was made.  It was quickly agreed by everyone involved, and at the encouragement of Netflix, that we revisit the film’s ending. It now includes the potential appointment of Brett Kavanaugh, and a look at how a conservative Supreme Court could impact, among other major issues, reproductive rights legislation.  


How do you know when a project is right for you?

Ricki: Our films tend to be character and story driven, so in many ways this was both a departure and an opportunity to explore an issue with historic context and differing perspectives. We generally embrace projects that are either very timely or timeless with stories that we perceive as vital.  

Annie: It’s hard to have constructive dialogue when people are so polarized around abortion; however we hope this film sparks conversation about its politicization and what’s at issue in the coming election and beyond. Since the film is being released before the midterm elections, we also hope it activates people to vote.  Currently, turn out for American elections is abysmal.  If more people are engaged in the election process, the legislative results will be more truly reflect what constituents want.  Axios released a big poll this week that shows 71% of respondents want Roe to remain intact.  Let’s make sure our legislatures echo that.

kaboom's Erik Moe Finds Effervescent Comedy in Sparking Ice Marketing Mayhem

Satirical spots created by Bread N Butter and produced by kaboom take a humorous approach to the advertising industry

Nothing goes better with Bread n Butter than Sparkling Ice, as evident in the new campaign directed by kaboom’s Erik Moe. The spots are a comedic take on the advertising industry, where an effervescent duo of eager interns seeks original ways to sell Sparkling Ice. A music video, spinning prize wheels, and viral stunts – all make their boss think WTF. What The Flavor, that is.

According to Tommy Hernandez, Creative Director: “Working with kaboom was to have a true partner in the creative process from start to delivery. Erik’s passion for comedy and talent in eliciting amazing performances were not only essential, but made the experience as fun as what you see on the screen.” 

In addition to production, kaboom produced the project through post including the collaboration with kaboom director/editor Doug Werby who cut the campaign. 

Watch the intern antics below.

Love+Medicine Reconnects kaboom director michele atkins and Preston Kelly For Gundersen Health System

kaboom and director michele atkins reunite with agency Preston Kelly on a new Love + Medicine campaign for Gundersen Health System. This year’s campaign, the fourth collaboration between Kaboom, director atkins and Preston Kelly, takes inspiration from real patient stories whose lifestyle changes are central to a happier, healthier existence. 

“Our clients at Gundersen Health wanted to take their Love + Medicine up a notch to create a community health movement in their market,” according to Preston Kelly ECD Chris Preston. “michele’s understanding of the humanity in everyday acts has helped turn what could be pretty standard health care advertising into something emotional that actually touches our audience.” 

“It was a great privilege to be a part of this campaign with Preston Kelly and to once again help bring to life moments that are inspiring and truly relatable,” says michele atkins. “Meticulous preparation was a big part of the process, and one that allowed the performances surrounding these simple but vital truths to shine.”

Biker

At the heart of each narrative featuring a diverse series of challenges and how the simple adoption of exercise, meditation, and healthful eating can have a big impact. atkin’s directorial  approach, observational and naturalistic, imbues each spot with a sense of welcoming and warmth. This year’s campaign also includes companion pieces, 15 spots that offer additional vantage points on health: a cyclist’s eye view, the Zen of meditation, and a smoothie recipe brought to life with stop motion. 

View the 2018 Love+Medicine campaign

 

 

 

 

One Day Soon, The White House. For the Meantime, Advertising

My eight year old son asked me this morning: ‘Mom, when will a girl be president?’

“Soon I hope; I mean we really should have had a female president by now.” To be honest, his question made me realise how crazy it is that we have not yet had a female president nearly 100 years after women earned the right to vote (and no matter what the Hilary detractors think of her, I cannot imagine that most of the population is not wishing that we had 'that woman' as President right now instead of the narcissistic mad man who is in there now, wreaking havoc and creating chaos at every turn).

I was at the 3 Percent Super Bowl Tweet Up in San Francisco, sponsored by Digitas, and our task was to evaluate the Super Bowl ads to see if they passed the 3% conference test: 

1) Was there a woman?

2) Did she have any significant role (did she have a line, or more)?

3) Did the ad break stereotypes? 

As thrilled as I was to see spots like Coca-Cola’s 'The Wonder of Us' with its magnificent diversity (including the use of gender neutral pronouns), for the most part there were an awful lot of ads that missed the mark. There were a number of commercials where there was not ONE woman included. And there were a ton of ads where there was a token woman with no relevant role to play.

 

No wonder our population can’t see its way to electing a female president. We barely rate an appearance in advertising. 

There’s a phrase that is often tossed around at the 3% conference: You cannot be what you cannot see. Until advertising gets on board and starts reflecting the fact that our population is made up of 50% women and women drive 70-80% of all consumer purchasing, through a combination of buying power and influence, then the general public perception will remain one where the average consumer and voter could not imagine a female president. 

Entertainment and advertising are vital to changing perceptions about how the population sees itself. And advertising needs to lead the way in reflecting the REAL population and making it normal to see women in non-stereotypical roles. We should be shown kicking ass, as women do every day. I know plenty of kick-ass women, don’t you? Women running companies and departments, women starting non-profits, women surgeons; women who are the primary breadwinners in their family, women whose intelligence and drive is staggering….and yet, by and large we do not see that in advertising. 

Why was virtually ever spokesperson in a Super Bowl ad a man? Why was Wix.com, a company selling website building tools to small businesses, being pitched by two white guys when female owners of small businesses are growing faster than men? It was remarkable being at the tweet up, where we really had to look at the advertising and evaluate this aspect of it - to take in how very rare it was to see a strong woman in a non-stereotypical lead role.

Even though my son sees me running my own company and supporting my family, until he sees that on TV - in entertainment and advertising content- I will be an aberration, not a commonplace reality. Kids love ads. They take the messaging in with enthusiasm. The stories we tell make a mark, or this industry wouldn’t exist. And if much of advertising sells aspirational lifestyle, the best versions of ourselves, do we not aspire to a diverse, united, multifaceted, multi-dimensional life? It certainly makes for more interesting stories. 

Until adland catches up with reality, perceptions will not change. And until perceptions change, we will not see a woman as President. And after nearly 100 years of having the vote, isn’t it time? 

See more of the story about Lauren Schwartz, Owner/EP at kaboom, on the Super Bowl ads and her participation in the 3 Percent Tweet Up

 

 

 

 

From Lemons to Lemonade: An Outlook for 2018

What’s the most relevant business and/or creative lesson you learned in 2017 and how will you apply it in 2018? 

I almost hung it up in 2017. Just before Thanksgiving, I came to learn that my newly signed director- with whom I was bidding several jobs- had misrepresented other directors’ work as his own. Yes, you heard me. I couldn’t believe it either. Who does that? And how did I get taken? It’s true I am a gut person; and I am trusting. But he presented a really convincing director persona with vision and passion. He had an agent who sent his work to me; and was in dialogue with other big production companies interested in signing. 

It proved to be a house of cards. It rocked my world and shook me to my core. 

But then I decided I would use it to help grow my business, not crush it. One bad apple does not define me or my belief in our industry and the talented people who populate it. Much like Trump does not define what it means to be an American.

2018 is my year to use my grit and determination, my passion and energy to seek out talented legitimate directors with whom I can collaborate; and whom I can champion. 2018 is my year to kick ass.

What are your goals for 2018, creatively speaking and/or from a business standpoint, for your company or division? 

As mentioned in my last response, my brush with misrepresentation, combined with our current political climate, momentarily eroded my belief in humanity. It also made me determined to take that experience and create something good out of it.

So to goals: first and foremost, I want to broaden our talent pool to bring on young directors who understand the world of content, and how to create beautiful film with an eye to an efficient production process. I also want to continue pushing the level of work that we are able to bring to our agency and client partners. To make sure that our talent pool matches the highest level of our network and our reach.

And I want to continue to hold fast to the ideals that we live by— of being a trusted partner for our clients, being as invested as they are in creating smart, strategic, and compelling storytelling; and doing it all with authenticity, enthusiasm, and professionalism. 

With gender pay disparity, sexual misconduct and worse in the entertainment industry—and specific examples of these injustices surfacing in advertising, media and other sectors—what are your thoughts on what should be done to make for a safe, fair and inclusive work environment for everyone?

We are one of a handful of women-owned and women-run production companies. For 20 years we have been on the forefront of having a thoughtful and inclusive work environment for everyone. It just comes naturally, I think, because I am a woman and I own the joint.

People have told me we feel different...as a place to work, as a place with which to do business. I came to own kaboom pretty much straight from the agency side and, as such, never really learned how other production companies work. All I know is what feels right to me: to try and be on every shoot so that I can represent the company, to be at the forefront of our “sales,” to bring a personal touch to all my dealings with agency, client and director alike; and to create an environment that I hope honors each individual and creates space for everyone to do their best work.

So what can we do as an industry? Support new talent, mentor, discuss tricky issues and then shine a light on them. Go to the 3 Percent Conference and be inspired, then use that inspiration to make change. It is an imperative.

 

This piece was originally featured on SHOOT Online. Read more here!

 

SHOOT: kaboom signs joe stevens

Director joe stevens has joined Kaboom productions for his first national representation in spots and branded content.

As content director for experimental optics label Shwood Eyewear, stevens brought the brand’s ethos to life, both in the fashion world and in support of original makers and brand ambassadors with stories of style and substance. This view from the inside has helped make stevens an astute partner for brands looking to develop an original voice through filmed narratives. Recent clients include: Union Wine Co., The James Brand, Louisville Slugger, Pendleton Woolen Mills, Genesis Archery, Widmer Brothers Brewing, Iron & Resin, Lund International, and Progressive Motorcycle Insurance.

In addition to directing, stevens enjoys shooting, editing, and designing. Even when he’s not employing all disciplines, his work is informed by this wide-ranging skill set, holistic vantage point, and sharp eye.

Kaboom owner/EP lauren schwartz initially met Stevens through a twist of fate. She didn’t intend to explore the possibility of bringing the Portland-based director onto the company roster. But their conversation quickly expanded to a dialogue about the industry, brand collaborations, and ultimately to working together. They struck up a rapport and schwartz was impressed by Stevens’ work and work ethic. schwartz assessed, “joe directs with the beautiful visuals of a DP while weaving brands and stories effortlessly. He’s the real deal–that so-called millennial voice who is also grounded, engaged, and loves to create.”

stevens recalled that he was “immediately taken with Lauren’s candor and enthusiasm. The more we dug into what it means to work in the industry today, it just made sense to join forces and see what we could create together.”

SHOOT: kaboom signs patrick finnegan

patrick finnegan, who earned a slot in this year’s SHOOT New Directors Showcase, has joined the roster of kaboom productions. finnegan’s directing career was launched with an unprecedented opportunity to work on an expansive, long-term, content campaign for the United States Navy. In partnership with the Navy’s Stockdale Center for Ethical Leadership, finnegan developed an ethical branding concept, and then traveled the country to document quietly powerful stories of valor and exceptional strength.

finnegan gained SHOOT NDS inclusion on a Navy branding piece profiling a captain who was captured, imprisoned and tortured for five-and-a-half years before returning home, retaining his honor, sense of duty and integrity in the face of a harrowing experience.

A former actor in nearly 50 national commercials, finnegan has a deep appreciation and understanding of both casting and how to direct talent. He connects easily and authentically, eliciting the best from those in front of the camera and behind the scenes. Having worked extensively as a DGA 1st A.D., comfortably leading, problem solving and supporting a fluid process, he’s had a front row view to a landscape of approaches with directors of all stripes. This experience, combined with considerable technical skills and craftsmanship, make finnegan expert in storytelling and finding brand voice.

“What drew me to sign patrick is that I have known him personally for a number of years; and his integrity and passion for his work is unparalleled,” said kaboom owner/EP lauren schwartz. “It shows in what he accomplished for the Navy and how he approached every aspect of that project.”

finnegan said he was drawn to Kaboom by the opportunity to work with a supporting network led by schwartz, describing her as “truly motivated to find innovative and compelling solutions for clients. I appreciate that drive and am excited to see what we can develop together.”

SHOOT: kaboom signs alden wallace

Director alden wallace has joined kaboom productions, the company headed by EP/owner lauren schwartz. This marks wallace’s first signing with a production house; up to this point he has worked directly with varied major brands. wallace began his career as a still photographer, shooting campaigns and magazine editorial for assorted clients, including Tory Burch, Miller Genuine Draft, Nike, Google, Universal Studios, and Post Cereal. An innate curiosity and passion for delving deeper into the brand narrative led wallace to expand into directing. The trust he built with clients and brands allowed him to do so, and resulted in multiple shoots for Mercedes-Benz, Oakley and Motorola.

To announce Motorola’s new Android update, Lollipop, wallace directed a commercial recognized for its unique, in-camera style. For Mercedes-Benz, he directed and co-wrote a series of online commercials about the importance of family during the holiday season. He is currently embarking on his inaugural project with kaboom.

schwartz described wallace as “a natural talent whose contemporary style communicates beauty without artifice. He has a photographer’s eye and an advertiser’s strategic thinking – and is easily able to visualize captivating narratives with perfect casting for all kinds of brand-driven content.”

wallace said he was drawn to kaboom by his affinity for schwartz and feeling “a familial connection” to the company.

“Youth and experience come together with alden,” added schwartz. “He has already created work for a variety of major brands; kaboom is able to add tools, deep support and a wider production network to his existing repertoire.”